Ceylinco Life’s sales professionals excelled at the recent SLIM National Sales Awards, winning 13 awards, including three Golds, three Silvers, and seven Bronzes for their outstanding sales performances and related achievements.
The National Sales Awards of the Sri Lanka Institute of Marketing were previously known as the SLIM National Sales Congress (NASCO) Awards. The latest edition of the awards presentation was based on assessments of entries submitted for the years 2021 and 2022.
The Ceylinco Life sales team won seven awards in respect of their performance in 2020 in the life insurance category. These included two Gold awards won by Mr K. Srikaran of Ceylinco Life’s Wellawatte branch in the Sales Executive category and Mr A. H. M. Riham from the Head Office in the Other Sales Support Staff category, and a Silver award won by Mr R. M. B. N. P. K. Rathnamala of the Anamaduwa branch, also in the Sales Executive category. Meanwhile, Bronze awards were presented to Mr R. P. L. Dhammika of the Matara & Akuressa region in the Regional Sales Manager category, to Mr S. A. S. R. Senanayaka of the Pannala branch in the Territory Manager category, to Mr A. K. Devinda of the Pannala branch in the Sales Executive category, and to Mr K. Kurushanth of the Nelliady branch in the Front Liners category. Notably, the awards won by Messrs A. H. M. Riham and R. P. L. Dhammika were across all industries and not only in the life insurance sector.
For sales performances in 2021, Ceylinco Life won six awards, including a Gold for Mr P. Pirathaap of the Nelliady branch in the Sales Executive category and two Silvers for V. Baskaran from the Nelliady branch and Mrs A. R. F. Risna from the Wellawatte branch in the Territory Manager and Sales Executive categories, respectively. Additionally, Mr S. Mathivanan and Mr P. Makshan from Chenkalady, and Mrs T. Jayanthi from Wellawatte won Bronze awards in the Territory Manager, Front Liners, and Sales Executive categories, respectively.
The SLIM National Sales Awards programme evaluates nominees based on three key criteria: potential, performance, and strategic input. The potential of the nominees to move up in the sales hierarchy is assessed, as well as their performance in their current jobs with respect to job functions and standards in the period of assessment. Additionally, the ability of the nominee to add strategic value to the business while achieving assigned sales targets is considered.
Ceylinco Life has participated in the NASCO Awards since 2011 and has produced winners from Colombo, Ambalantota, Bandarawela, Embilipitiya, Horana, Kalutara, Kurunegala, Matara, Moratuwa, Negombo, Nittambuwa, and Teldeniya across all categories. These winners are held in high regard at Ceylinco Life and receive special felicitation at the Company’s Annual Awards.
The SLIM National Sales Awards were created to recognise high-performing sales professionals in companies, acknowledging their outstanding efforts and exceptional achievements in sales at a national level. SLIM NSA’s vision is to recognise sales professionals on par with international standards while positioning the awards scheme as the best in South Asia. SLIM also plans to take the best of the best winners to a global stage.
Ceylinco Life employs a sales team of over 3,500 people and operates the largest network of over 250 branches in Sri Lanka’s life insurance industry, giving it a physical presence in 132 cities, towns, and villages in 24 districts.
Adjudged Sri Lanka’s ‘Brand of the Year’ and ‘Service Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) and ‘Best Life Insurer in Sri Lanka’ by World Finance for the ninth consecutive year in 2022, Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.