The government has a responsibility to take forward a journey that was built with the strong hopes of the people of this country in mind and to move forward more robustly and this is the reason ‘Made in Sri Lanka’ brand was introduced said Wimal Weerawansa, Minister of Industries.
He was speaking at the opening of the Made in Sri Lanka Trade Fair organized by the National Enterprise Development Authority at Anuradhapura on April 10.
“With Made in Sri Lanka, we took the initial steps on December 15 last year to create a culture that is affiliated with the brand. Under this, the Made in Sri Lanka brand has been awarded in two phases to the highest quality products of small and medium scale entrepreneurs in this country, as well as local small businesses.”
“We have taken a number of initiatives to provide local and foreign market opportunities to the SME and the manufacturer, and the National Enterprise Development Authority under our Ministry has already taken steps in this regard, the first of which is to hold such ‘Made in Sri Lanka Trade Fairs’ throughout the country.”
“The second is to complete and maintain the madeinsrilanka.org e-Commerce portal, which will be available to all local and foreign customers directly. All of these are expected to be completed by the middle of this year. The third is the Made in Sri Lanka Authorized Stores.”
“Local SMEs are not able to compete with the products of large scale manufacturers not only because of the lack of quality in their products but also because they are not able to spend the huge amount of money they need to promote and market their products.”
“We are promoting this ‘Made Sri Lanka brand’ as a step towards collectively overcoming the challenge that local small and medium scale manufacturers cannot overcome on their own,” the Minister added.