The Commercial Bank of Ceylon (ComBank) has been declared the ‘Best Financial Brand – Sri Lanka 2021’ in the Banking and Finance Awards category by the UK-based ‘Global Brands’ magazine, one of the largest brand publications that provides opinions and news on brands across the world.
The Bank was evaluated in a study conducted by an independent external research agency appointed by Global Brands. The agency collected data from publicly available sources and submitted its nominations in the different award categories to Global Brands Publications Limited.
Commercial Bank was selected for the award from a competitive group of entrants, all of whom demonstrated unique and exceptional service delivery in evolving banking sectors. The Bank was recognised for its exceptional commitment to innovation, quality, branding activities, customer service and performance, and for being a robust financial brand in the country.
Other leading brands that were honoured by Global Brands in the Banking and Finance category included Morgan Stanley, DBS and JP Morgan as Global winners, and UBS Group AG (Switzerland) and Bank of America (USA).
Notably, Commercial Bank was adjudged the ‘Most Innovative Customer Service Banking Brand’ in Sri Lanka by Global Brands in 2018.
The Global Brands awards programme was established with the aim of honouring excellence in performance and rewarding companies across different sectors. The awards recognise companies that have performed extraordinarily well in the field of Finance, Education, Hospitality, Lifestyle, Automobiles, and Technology. The awards are presented to acknowledge key players who strive for fineness, and to provide a platform for recognition. The awards also aim to identify, create awareness about the significance of exceptional service delivery and reward performance with global recognition.
The first Sri Lankan Bank to be listed among the Top 1000 Banks of the World and the only Sri Lankan bank to be so listed for 10 years consecutively, Commercial Bank operates a network of 268 branches and 887 ATMs in Sri Lanka.
Commercial Bank’s overseas operations encompass Bangladesh, where the Bank operates 19 outlets; Myanmar, where it has a Microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I Bank with a majority stake.