Travel News Update: Sri Lanka Tourism Promotion Bureau (SLTPB) kicked off its international media promotions for 2020, by collaborating with British mainstream TV channel ITV-UK. Under the Visiting Journalist Program, SLTPB was invited to ITV’s flagship daily morning program called ‘’This Morning Show’’ series in Sri Lanka from January 5 to 11, 2020.
ITV is the oldest commercial British free-to-air television network with its headquarters in London. It was launched in 1955 as an Independent Television. ‘‘This Morning Show’ ‘is ITV’s flagship program which has over 2 million daily viewers. The Program won over 14 British National Awards since 1988 (31 years to now). This Morning show’s online platform reached 1 billion views in 2018 and over 80 million views on Facebook page alone.
The Program can be seen from 28 other European Countries via ITV Hub.
The expected advertising value of this entire media project is expected to be worth approximately 112 million. There are several crucial purposes behind this promotional effort, such as sending across a global message saying that ‘’Sri Lanka is recovering and ready to welcome international tourists ‘’ and ensure their safety, while rebuilding the country’s image as a stable holiday destination in Asia. Promoting the destination in this nature will encourage more holiday booking for Sri Lanka during winter seasons, from enthusiastic travelers looking for an enjoyable holiday worth their expenditure.
For this media promotion, The Hotel Association of Sri Lanka (THASL) and Sri Lanka Association of Inbound Tour Operators (SLAITO) gave their extended support to SLTPB in order to create a greater experience in Sri Lanka. A special thanks goes out to Mt. Lavinia Hotel, The Grand Hotel, Nuwaraeliya , Ceylon Tea trails, Hatton, Ananthara Peace Heaven, Tangalle, and Cape Weligama, and HTC group of companies which sponsored the occasion.
Minister of Tourism Development, Prasanna Ranatunga, State Minister of Tourism Development Arundika Fernando, Chairman, Sri Lanka Tourism Promotion Bureau, Kimarli Fernando welcomed this initiative which will bring more recognition and publicity to Sri Lanka within UK and Europe markets.
Assistant Director VJP, Chaminda Munasighe with the foreign delegation
The visitors in various place sin Sri Lanka
