Business News from Sri Lanka: Consolidating its reputation as one of Sri Lanka’s most dynamic telcos and the preferred brand for young Sri Lankans, Airtel Lanka announced another exceptional performance at the recently concluded CMO Asia Awards 2019, bringing home a total of three awards.
In addition to being presented with the coveted Sri Lanka Brand Leadership Award by World Marketing Congress, Airtel was also crowned Sri Lanka Best Employer Brand, by the World HRD Congress, while the company’s pioneering Field Sales Executive (FSE) Retention Programme won resounding praise as well as the award for Best Innovation in Retention Strategy.
“Customer engagement and satisfaction are our number one priority at Airtel Lanka, and neither of these goals is possible without effective marketing and an enthusiastic and motivated team to back it up. The success we are enjoying as the fastest growing telco in Sri Lanka is a direct result of the investments we have made in our people, as well as understanding and communicating with our customers. Given the exciting developments taking place at Airtel to provide even greater value to our customers, we are confident that more success is around the corner,” Bharti Airtel Lanka’s Chief Executive Officer and MD, Jinesh Hegde said.
The Sri Lanka Best Employer Brand Awards are an annual regional event organized in the lead-up to the World HRD Congress Global Employer Brands. Attracting participation from Sri Lanka’s most exemplary leaders in HR, award-winners do not present submissions for the awards, but instead are selected on merit following intensive evaluation of strategies deployed by organizations to recruit, retain and hone the best talent in the industry.
Similarly, the Sri Lanka Brand Leadership Awards are presented to those corporates that are able to achieve extraordinary impact and reach, leveraging on innovative brand marketing and communications strategies to drive positive social changes that are aligned with organizational values.
The awards are evaluated by a Special Jury and supported by research in partnership with World CSR Day and World Federation of Marketing Professionals.
Particularly over the recent past, Airtel’s connection with young Sri Lankans has been on the rise, supported by-products that are uniquely suited to the needs of Millennials and Gen Z, as well as unique engagements like Airtel Fastest – a pioneering contest to seek out and showcase Sri Lanka’s greatest undiscovered fast bowling talent.