In the wake of the Easter Sunday outrage, several hoteliers came together to form the Sri Lanka Tourism Alliance, launching its #LoveSriLanka initiative.
The Alliance’s main focus is the creation of an online platform and community to promote and support Sri Lanka’s return to the norms of island life, specifically with regard to tourism.
The initiative was launched as a response to a pressing need for the tourism and travel sector here and abroad for a single point of information that would assist the sector in responding to the current situation in the most effective way possible.
The portal provides the tourism industry and potential travelers with consolidated information, updates, and advice from credible sources on the ground in Sri Lanka. In addition, the portal provides updates from tourists currently in Sri Lanka, agglomerating their posts so that anyone planning a trip can see the ground realities of travel in Sri Lanka right now.