Business News: HNB Finance underscored its credentials in the digital realm with an imperious performance at the SLT Zero One Awards, sweeping gold awards for the Overall Best Website or Microsite as well as the Best Digital-Integrated Campaign and Best Website or Microsite from the financial sector.
The SLT Zero One Awards serves as an eminent benchmark that recognizes and rewards institutions, individuals and brands that attain digital excellence across a range of categories.
This year’s awards, its third edition, saw 503 private and public corporations across multiple industries such as finance, healthcare, travel and leisure, media, retail, manufacturing, and logistics apply for these distinguished accolades.
HNB Finance was presented gold in all three categories after a thorough assessment of key criteria. For the Best Digital-Integrated Campaign, its efforts in this sphere were measured against the pillars of Execution, Innovation, and Outcome in order to demonstrate that the company had implemented well-coordinated activities critical to the success of the marketing campaign in loan products.
For its win in the Best Website or Microsite segment, HNB FINANCE was judged on the design, development, and functionality of its website, with points awarded in the avenues of Overall Architecture, User Interface, and Outcome. Its exemplary performance in each of these sections earned it not just the sectoral prize but also a victory in the Overall bracket across all industries.
“We are thrilled to receive such coveted recognition at a prestigious awards ceremony like SLT Zero One. We could not have asked for a better way to start off 2020, and it is particularly apt given that we have designated this year as being crucial to our complete migration into a digital era. In the financial services arena, HNB FINANCE has continually sought to refine its product and service portfolio in order to surpass customer expectations. Digitization plays a pivotal role in this process, helping elevate the speed, capacity, and cost-effectiveness of our service delivery. This is why we never hesitate to incorporate the latest technology in our operations,” said HNB Finance Managing Director and CEO Chaminda Prabhath.