Business News: The people of Sri Lanka have once again voted for the country’s premier consumer durables retailer “Singer”, as the “Peoples Brand of the Year” for the 14th consecutive time at the recently concluded SLIM Nielson Peoples awards ceremony held at Waters Edge.
In addition, Singer also won the “Peoples Durable Brand of the Year” award for the 14th consecutive year further asserting its market leadership throughout the island and years of continuous trust placed by its consumers.
Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM – Nielsen Peoples Awards allows the general public to name a host of their favourite entities, such as brands, personalities, advertisements, films and teledramas that have made a significant impression in their minds during the past year.
The selection of award winners was based on an island-wide survey covering all districts with the participation of over 5000 males and females between ages of 15 – 60. What is unique about the survey is that people are granted the opportunity of voting for their desired brands which certainly leads to a true reflection of which brands have the highest consumer base.
“We are indeed honoured to be judged as the number one brand in Sri Lanka of the year for 14th consecutive year by the people of our country. This accolade undoubtedly reflect the pulse of the Sri Lankan consumers and showcase our brand is perceived and recognize as a brand which is true to our brand promise “Trusted Excellence”. I would like to take this opportunity to thank all our loyal customers and also wish to congratulate and appreciate our highly dedicated employees”, commented Mahesh Wijewardene, Group CEO of Singer Sri Lanka PLC.
Singer continues to be an inspiring and responsible corporate leader that touches millions of Sri Lankan lives everyday as they strive to improve the quality of life of people.
“It is truly a commendable achievement by Singer. These awards are a testament to our company’s enhancements of its sales network, marketing competencies, product portfolio, and continuously improving our overall services. We will continue to offer the best in class products, services and experiences as we forge ahead to uplift the lifestyles of our nation”, said Shanil Perera, Marketing Director of Singer Sri Lanka PLC.
Singer is at the forefront in offering consumers a wide range of top-quality international brands, engaging with its consumer base through the largest distribution network in Sri Lanka with over 430 sales outlets and 2,800 dealers spread island-wide and an equally established after sales service network. Singer’s product portfolio expands up to 600 electronic items, 1200 home appliances and boasts for more than 50 internationally renowned brands.