Business News: Phoenix Ogilvy Group recorded an impressive performance at the very first Epica Awards Sri Lanka winning 3 Golds and a Silver at the award show held recently in Colombo, hosted by the Accredited Advertising Agencies Association (4As) of Sri Lanka.
It was a good strike rate as out of the six shortlisted entries, Ogilvy walked away with 4 metals.
Phoenix Ogilvy Group carried away the Gold for its globally aired commercial for the Sri Lanka Tea Board, ‘Pure Enchantment in a Cup’; that promised to take the consumer on a magical trip to the tea island of Sri Lanka with every sip of the fabled ‘Ceylon Tea’. In the backdrop of the Ceylon Tea brand being diluted by cheap blends, the commercial repositioned Ceylon Tea as not just the purest and cleanest tea in the world, but as tea with a personality; a place, a culture and the history of an exotic island.
The ‘Zipper’ video campaign created for the Ministry of Finance, Sri Lanka won a Gold and Silver for Phoenix Ogilvy, in the Animation and Public Interest categories respectively. The campaign promoted unity and unification as a necessary precursor to the country’s development in the context of long standing inter-ethnic tensions in Sri Lanka, in line with the Ministry’s ‘Vision 2025 for Reconciliation and Development’.
The third Gold for Phoenix Ogilvy came from the ‘Fresh Seafood’ print campaign for the Steamboat Restaurant.
Established in 1987, Epica is the only creative prize judged by the press, with more than 200 magazines and websites from around the world on its jury. Epica Awards Sri Lanka celebrated ‘unbiased creativity’ with over 400 entries on the longlist. The creative entries on various categories were adjudicated on Epica’s unique formula of a jury comprised of independent, unbiased journalists of international repute.
Epica’s online jury of more than 200 journalists from around the world voted on the longlist for Epica Awards Sri Lanka, with the final awards jury consisting of Raahil Chopra, Deputy Editor of Campaign India; Daniel Huntley, News Editor of Shots in the UK; Harmandar Singh, Founder of publishing company Sledgehammer Communications in Malaysia; and Pongpiti Phasukyud, Founder of Ad Addict in Thailand. The jury was moderated by Epica Awards Editorial Director Mark Tungate, who also hosted the ceremony.
Caption: (Left to Right) Deepthi Peiris, Executive Producer and Head of AV/ TV Department, S.M. Sudesh, Chief Executive Officer, Shabeer Ali, Associate Account Director and Rajiv Menon, Chief Executive Creative Officer of Phoenix Ogilvy with Epica Awards Editorial Director Mark Tungate