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Yahoo Japan and Line set to merge

International News from World: The largest search engine and messaging app in Japan is expected to merge under an agreement between their parent companies. Yahoo Japan is the largest search engine in the world and has branches in e-commerce and online banking.

Line is the country’s dominant messaging app, and is also popular in Southeast Asia and Taiwan. Analysts say the merger will help the companies compete with Japan’s other online giants.

Yahoo Japan has long offered a diverse range of services but has lagged behind many of its competitors, said Seijiro Takeshita, from the University of Shizuoka.

“This will be a very big headache and threat to the players like NTT Docomo and Rakuten,” he said.


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