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Unilever to cut plastic use to appeal to Gen Z

International News from World: Unilever, which owns brands such as Surf and PG Tips, says it plans to halve the amount of new plastic it uses in a bid to appeal to younger shoppers. The firm is responsible for producing 700,000 tonnes of new plastic a year.

But Unilever plans to slash that figure over the next five years by using more recycled plastic and finding other alternative materials. Nevertheless, Unilever boss, Alan Jope, holds that plastic is a “terrific material”.

And he maintains that many of the alternatives are worse, saying: “A hysterical move to glass may be trendy but it would have a dreadful impact on the carbon footprint of packaging.”

Source: BBC

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