Business News from Sri Lanka: With their historic partnership with Warner Bros, Elephant House Ice Cream, Sri Lanka’s famous and iconic ice cream household brand, has taken another giant leap. This game-changing partnership is set to revolutionize the country’s entire FMCG landscape, taking the industry into new realms that open up new opportunities and opportunities.
The partnership is a major achievement, creating history for the island’s FMCG sector as it is the first time a large-scale local business has secured this level and magnitude of partnership. Two exciting products were launched under this new partnership by Elephant House; Superman Bubble Gummy, a well-known nostalgic bubble gum flavor loved by children around the world, and Wonder Woman Ice Cake in the much-loved Brand New Ice Cake flavor.
Warner Bros. is a global leader and a world-renowned broad-based entertainment firm that owns the renowned DC comics. They are the creators of the much-loved films from the Justice League that took the entertainment industry into new realms. The partnership will enable Elephant House Ice creams, Sri Lanka’s favorite ice cream to be in the same league as popular and iconic superheroes like Superman, Batman, Wonder Woman, Flash, Aquaman, and the whole Justice League, bringing added delight to the children as well as the country’s movie geeks.
Elephant House Ice Cream is known for finding ways to bring a delightful array of ice creams to satisfy the consumer’s ever-changing tastes. This partnership is a huge value exchange to create wider ranges for the modern consumer and will enable the Elephant House to bring another fabulous and scrumptious new ice cream range to the local market.
“The ice creams of the Elephant House are not just any ice cream brand. The brand is strongly tied to our consumers ‘ hearts and we are constantly seeking creative and enjoyable opportunities to satisfy them. Definitely this partnership will take our ice creams to the next level and bring us into line with international ice cream brands. Our consumers are our priority and we hope to introduce many more exciting flavors to tempt their taste buds, “commented Mr. Sathish Rathnayake, Head of Category, Vice President John Keells Holdings PLC. Known for introducing innovative products, Elephant House Ice Cream has launched a variety of new products on the market, including Wonder ChockShock, Wonder Berry stick and cone, Cream Soda Ice The new and delightful flavors of Superman Bubble Gummy and Wonder Woman Ice Cake will create the latest sensations of taste on the island for children, teenagers and young adults. Try these seductive products now and be part of the League!
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