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Ministers Initiative in Thailand pays Dividends

Business News from Sri Lanka: Sri Lanka has seen a positive increase in the number of tourist arrivals from Thailand, as a result of the initiative taken by the Hon Minister of Tourism Development, Wildlife & Christian Religious Affairs, John Amaratunga to develop the untapped Thai outbound Market.

A delegation led by Hon. Minister of Tourism Development, Wildlife & Christian Religious Affairs John Amaratunga, accompanied by Mr. Felix Rodrigo – the Senior Advisor to the Minister and Mr. Jeevana Fernando – Assistant Director of Sri Lanka Tourism Promotion Bureau (SLTPB) visited Thailand as the first initiative to showcase Sri Lanka at the Thai International Travel Fair, and subsequently on a separate exercise along with the Sri Lanka Embassy in Thailand, supported by SLTPB in organizing an event called THAIFEX World of Food Asia, which was held from 28th May to 1st of June 2019, combining a Consumer promotion, Food tasting and export products by the Exporters registered with Export Development Board.

15 Destination Management Companies from Sri Lanka participated at this event, which was highly successful. Thailand has proven itself to be a very crucial market for Sri Lanka, sharing similarities between culture, heritage and religion of the two nations. Ms. Kshenuka Seneviratne , former ambassador for Sri Lanka in Bangkok also participated at this event.

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