Athula Kathriarachchi, Senior Creative Director at Publicis Groupe Sri Lanka has been selected to join the most prestigious awarding body for creative excellence, Spikes Asia 2023 as a member of one of the jury panels. Athula completes a world-class collective of 110 regional industry experts from the APAC region at Spikes Asia, the region’s oldest award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity.
Athula Kathriarachchi is the only jury representative from Sri Lanka for this prestigious event as he joins the Design and Industry Craft Jury. Along with Athula, creative peers from Publicis Groupe APAC, including, Hong Kong, Indonesia, Philippines, India, and Taiwan will also join the live judging panels across various categories of Spikes Asia.
In addition to Spikes Asia, as one of the brightest creative minds in the Publicis Groupe, Athula has made his mark at multiple international award shows including D&AD Impact, Cannes Lion – Shortlist, New York Art Director’s Club Global Awards, One Show, Clio, and AdStar. Over the years, his rich haul of international awards includes being named as #1 for Sri Lanka’s Hottest Creatives in 2020 by Campaign Brief Asia along with recent wins at AdFest 2019 with Gold and a Grand Prix at the Epica Awards in 2020 for Petal Paint.
Sharing his views on his appointment Athula Kathriarachchi stated, “I am honoured to be presented with the opportunity to represent Sri Lanka and Publicis Groupe as a judge at the Spikes Asia Festival 2023. As always, there is an impressive line-up of industry experts represents the amazing talent of the region’s creative community. This is a unique part of the world where cultural diversity brings about many challenges and opportunities. I am eagerly looking forward to my interactions with my fellow panelists and witness what the best creative minds of the region have come up with for this year’s event. Thank you as well to Publicis Groupe for the continuous opportunities that allow accolades such as this possible.”
Spikes Asia is the region’s oldest and most prestigious award for creative advertising. For the past 35 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness. The Awards serve as the definitive benchmark for creative excellence, marketing strategy and effectiveness in Asia-Pacific and are continually honed and redefined to ensure they reflect current trends in creative communications. The best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile and PR are recognised at the event.
Renowned as one world’s largest communications group, the Publicis Groupe in Sri Lanka offers a diverse offering representing its major networks being Leo Burnett, MSLGROUP, Publicis Worldwide, Starcom Worldwide and Saatchi & Saatchi.