Sri Lanka’s rapidly-growing insurer and digital disruptor, Fairfirst Insurance Ltd., was awarded Gold in the Insurance Category and Silver in Best Digital Marketing Innovation across all sectors at the SLIM Digis 2020, organised by the Sri Lanka Institute of Marketing (SLIM).
Fairfirst Insurance has demonstrated a consistent drive towards innovation – be it through their technology or even their communications. Being a people’s business, the company has approached the ‘new normal’ by embracing their core by viewing the world through the eyes of the people they work with and innovating for their realities.
Thus, doing things the ‘Fairfirst Way’, has enabled Fairfirst to be a future ready brand that is a preferred option in an industry that had not seen much innovation or rejuvenation for over 3 decades. The Fairfirst Way led in: developing design-thinking lead innovations which transformed into value for customers; creating an ecosystem of effective communications ensuring positive news and a verified source for the community; redefining user journeys to offer world-class customer experience that made life enjoyable to their customers, employees, stakeholders and society at large.
The list of endless possibilities and innovation goes on for Fairfirst, as they charter their way through in redefining being the best in a competitive industry. Sasith Bambaradeniya – Fairfirst Insurance Chief Marketing Officer stated, “We are super excited to announce our latest win at SLIM Digis 2.0. Winning Gold in the Insurance Category and Silver in Best Digital Marketing Innovation across all sectors, is a true testament to our optimism in being the best at what we do. Our enhanced and endless capabilities are a clear pathway in creating a future ready brand for all users both local and international. And we hope to continue developing it further to offer a truly personalised and engaging experience with our customers.”
The Sri Lankan digital industry continues to add value to many brands. The SLIM Digis competition is judged under international standards by the industry’s most respected business, marketing and digital marketing professionals, and aims to celebrate outstanding work and talent within the digital sphere. And in terms of digital standards, Fairfirst Insurance has secured a strong foothold in the market while leading digital disruption in the industry.
Fairfirst Insurance is also part of the Canadian based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, the Middle East, and Brazil