A click of a mouse, the whir of a hard disk and a fortune in gold was gifted to a group of lucky policyholders of Ceylinco Life as the life insurance leader’s ‘new normal’ Family Savari promotion conducted its first draw.
The first batch of winners comprising 103 policyholders won Rs 5 million in gold, with one of them receiving the equivalent of Rs 1 million, two winning Rs 250,000 each, five receiving Rs 100,000 each, 25 getting Rs 50,000 each and another 70 receiving Rs 25,000 each.
Five more draws are to be conducted in 2021, culminating in more than 600 Ceylinco Life policyholders winning Rs 30 million in gold via the 14th edition of the Family Savari mega promotion. The decision to present policyholders with gold instead of the customary overseas holidays and local excursions was on account of the travel restrictions and safety precautions necessitated by the COVID-19 pandemic.
Winners chosen at the first draw came from areas as diverse as Trincomalee, Wennappuwa, Nelliaddy, Matara and Nochchiyagama.
To be eligible to participate in the six bi-monthly Family Savari draws, Ceylinco Life customers are required to keep their life insurance or retirement plans active between September 2020 and August 2021.
Additional winning chances are given to customers who pay their premiums directly to the company and further chances are assigned corresponding to the time they have been Ceylinco Life customers. New policyholders who obtain life insurance in the promotion period and pay a minimum of three monthly premiums are also eligible to participate, the Company said.
Intended to stimulate interest in life insurance, encourage policyholders to keep their policies active and to promote the value of family time and unity, the Family Savari programme has benefitted more than 26,000 people in the past 13 years. Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan and France, while other winners have toured China, Dubai and Singapore.
Ceylinco Life’s Family Savari programme is promoted by four popular brand ambassadors, the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlani who in past editions joined the policyholders on their overseas holidays and local excursions.
Sri Lanka’s leading life insurer for more than half of the 32 years it has been in existence, and certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work®, Ceylinco Life was ranked the Most Valuable Life Insurance Brand in Sri Lanka by Brand Finance this year and declared the ‘Peoples Life Insurance Service Provider of the Year’ for the 14th consecutive year at the 2020 SLIM-Nielsen Peoples Awards. The Company was ranked among the 10 ‘Most Admired Companies’ in the country by the International Chamber of Commerce, Sri Lanka (ICCSL) in 2019 and in the same year was named the ‘Best Life Insurer in Sri Lanka’ for the sixth consecutive year by World Finance, and ranked sixth overall in the Business Today ranking of the country’s top 30 companies.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development and corporate social responsibility.