- Association a great testament to the brand LPL, says SLC
- IPG says fantasy sports becoming backbone of live sports sponsorship
In a major boost to the inaugural edition of the Lanka Premier League (LPL), My11Circle, one of the leading fantasy sports platforms in India, has come on board as title sponsor of the T20 tournament in a multi-crore deal. With this new association, the T20 tournament will now be called My11Circle Lanka Premier League.
My11Circle is the popular fantasy sports platform by India’s leading online gaming company Games24x7. Launched in 2019 with a unique proposition for fantasy sports players to ‘Play with Champions’, My11Circle has grown by leaps and bounds to become one of India’s top fantasy sports platforms in just one year and continues to grow strongly. It is the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers. Former Indian cricket team captain Mr. Sourav Ganguly is the brand ambassador of My11Circle.
Talking about the association, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7, said, “Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions’. As part of Games24x7’s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). We firmly believe that My11Circle LPL has the potential to become one of the world’s greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”
Sri Lanka Cricket (SLC) VP and LPL Tournament Director, Mr. Ravin Wickramaratne said, “We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to become the title sponsor of the league is a great testament to the brand LPL.”
LPL COO Mr. Sanjay Raina added, “We at IPG are committed to building a world-class league with LPL. With our association with My11Circle — the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers, we will be able to take the league to millions of fans both on and off the platform. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.”
Director of LPL Mr. Sangeet Shirodkar said, “Fantasy sports is becoming the backbone of live sports sponsorship, and this collaboration with My11Circle shows that sports sponsorship is getting stronger in Covid era. I am quite confident that with this partnership, LPL has the potential to become the second biggest sports league in South Asia.”
The LPL is scheduled to kick-off from 26th November till December 16, 2020 at Mahinda Rajapaksha International Cricket Stadium (MRIC) in Hambantota. Five franchisee teams, named after Colombo, Kandy, Galle, Dambulla and Jaffna, will compete in 23 matches over a 15-day period for the title. Colombo will take on Kandy in the opening match and the final will be played on December 16, 2020. A galaxy of global stars which includes Chris Gayle, Shahid Afridi, Shoaib Malik, Lasith Malinga, Angelo Mathews, Irfan Pathan and many more will be taking part in the 15-day extravaganza.
About Games24x7 (the parent company of My11Circle)
Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games). Backed by marquee investors like Tiger Global and The Raine Group, the company specializes in using behavioral science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms. Games24x7 operates RummyCircle, the leading online rummy platform in India, and My11Circle, one of the country’s top fantasy sports platforms. The company has also set up a casual games studio, Ultimate Games, to launch new games for the global market. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, Kiev, Philadelphia, and Miami. For more information, visit www.games24x7.com.
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