International News from World: US lingerie retailer Victoria’s Secret has unveiled two new brand ambassadors as it looks to Asia to reverse its struggling fortunes.
The appointment of popular actors Yang Mi and Zhou Dongyu marks a change from using models to represent the firm. It also appears to be a shift away from the US brand’s overtly sexualized image.
The high-profile partnerships come even as an agreement to take over the company looks to have collapsed.
On Thursday Victoria’s Secret appointed Chinese A-lister Ms Yang as its Asia brand ambassador.
She is one of China’s most successful and highest-paid actors, who has appeared in TV dramas that are hugely popular in Southeast Asia, South Korea and Japan.