Business News: Leo Burnett Sri Lanka, part of Publicis Groupe Sri Lanka, celebrated its commendable victory at the inaugural Epica Awards, organized by the 4As (Accredited Advertising Agencies Association) on 6th March 2020 at Taj Samudra. Leo Burnett Sri Lanka made a clean sweep of as many as 9 metals at the Epica Awards, winning across multiple categories in the face of tough creative competition. In addition, the agency walked away with the highly coveted ‘Agency of the Year’ title and ‘the Grand Prix for 2018-2019’ in a spectacular showcase of its creative talent.
Commenting on the multiple accolades, Sanjay Chaudhari – Chief Executive Officer (CEO), Publicis Groupe Sri Lanka said: “Our performance at the Epica Awards was simply EPIC! To win 9 metals including the Grand Prix and Agency of the Year was a fantastic feat and kudos to each and every one on the team at Leo Burnett for their contribution towards winning an award in every category we entered. Our performance at the Epica Awards places us squarely as the foremost creative agency in the country across all media. At Publicis Groupe Sri Lanka, we have drawn up strategic plans for future growth and this triumph makes the journey an even more thrilling one. The agency’s close collaboration with clients continues to support us to create award-winning campaigns.”
The 9 awards won by Leo Burnett Sri Lanka included the major accolades – “Agency of the Year” and Grand Prix in Print (For JAT Holdings “Petal Paint”); while others were Household Maintenance Category – Gold (For JAT Holdings “Petal Paint”); Advertising Photography – Gold (For JAT Holdings “Petal Paint”); Product Design – Gold (For JAT Holdings “Petal Paint”); Packaging Design – Silver (For JAT Holdings “Petal Paint”); Illustration – Silver (For Janet Ayurveda “Festive Range 2019); Direction & Cinematography – Bronze (For Mobitel “Children’s Day); Public Relations – Bronze (For JAT Holdings “Petal Paint”) and Social Networks – Bronze (For Mobitel “Suicide Prevention – Keep Chattin)
Epica is unique because it is the only creative prize judged by the press, with more than 200 magazines and websites from around the world on the jury, which enables it to truly claim to be an impartial or objective judge of creative excellence. The awards jury was moderated by Epica Awards editorial director Mark Tungate, who also hosted the ceremony. The jurors were Raahil Chopra, deputy editor of Campaign India; Daniel Huntley, news editor of Shots in the UK; Harmandar Singh, founder of publishing company Sledgehammer Communications in Malaysia; and Pongpiti Phasukyud, founder of Ad Addict in Thailand. Epica’s extensive online jury of more than 200 journalists around the world also got a chance to vote on the 400+ longlist. The two-day event consisted of a conference that featured speakers such as Dentsu APAC chief creative officer Ted Lim, BBDO Worldwide regional ECD Ali Rez, TGH collective founder and CCO Tay Guan Hin, Ogilvy Pakistan ECD/head of strategy Assam Khalid, as well as the co-founders of Ki Saigon.