Business News Update: The Sri Lanka Institute of Marketing announced that the SLIM Nielsen People’s Awards will take place for the 14th consecutive year in March 2020. Conducted together with one of the leading research agencies in the country, Nielsen Company Lanka, the People’s Awards aims to capture the brands and persons who have truly won the hearts of people through their endeavours in the respective categories. The event was inaugurated in 2006 and has been held continuously every year.
The awardees are chosen solely by the vote of the people, taken during research conducted by Nielsen, and is deemed one of the most popular marketing awards in Sri Lanka. The research is conducted covering all 25 districts of the island to best appraise the opinion of the general public about the brands and personalities they love and respect.
The categories cover more than 40 segments and awards, and include the People’s Brand of the Year, FMCG Brand of the Year, Household Care Brand of the Year, Beverage Brand of the Year, Food Brand of the Year, Television Channel of the Year, Advertisement of the Year, Film of the Year, Television Program of the Year, Male and Female Singers of the Year, Actor and Actress of the Year, Sports Person of the Year, and Youth Brand of the Year.
Commenting on this year’s awards, Project Chairperson – Nuwan Thilakawardhana stated, “The SLIM Nielsen People’s Awards has become the pinnacle of national awards amongst brands and personalities, because it is based purely on the true voice of the people. It gives the much needed feedback to brands on where they stand with their consumers as well as the general public”.
As the national body for marketing, the Sri Lanka Institute of Marketing has been in service since 1970 and is mandated to uplift the Marketing profession in Sri Lanka by providing Marketing studies and conducting many national level events and projects. SLIM takes pride in organizing national level events consecutively on an annual basis, which are popular among the Sri Lankan corporates and public alike. The SLIM Nielsen People’s Awards hold a special place in the long list of the institute’s events due to it being the only event of its kind that reflects the choices of the people. This year SLIM proudly celebrates its 50th Anniversary.