Business News Update: Elephant House a household brand synonymous with years of heritage and value, has embarked on yet another monumental initiative with increased concern for the environment, driven by the intention of reducing the carbon footprint and adopting more eco-friendly, feasible practices.
The organization has been engaging in several initiatives to change their business practices and to be more conscious of the protection and preservation of the environment focusing on plastic neutrality, reduced carbon footprint, environmental awareness and emphasis on disposal rate and weight of products.
The company has reduced the overall plastic usage by converting the long necks of the PET bottles to short necks and weight reductions of PET bottles upon successful completion of trials. This has led to an impressive 77,000kg reduction of plastic usage.
The shrink wrapping used in bundle packaging has been re-engineered with polythene gauge been reduced to 70 microns which have led to a further reduction of 14.078 kg of plastic usage and the company is currently testing the feasibility of achieving an overall reduction of polythene per bottle usage by optimizing on wrapping. Further, the PET bottles smaller than 1 liter are being manufactured with low compressed air pressure which leads to the reduced usage of electricity and an overall reduction in wastage.
Striving to remain a conscientious organization, Elephant house has also adopted practices that have brought about spectacular reductions in the use of corrugated products. The UHT packaging has seen a reduction of 43% in usage while the ice cream range has implemented a 24% reduction and the company has also actively implemented the removal of corrugated bottom in packaging boxes.
SanjeewaJayasundera, Head of Supply Chain Management commented, “At Elephant House, we are truly conscious that our duty extends beyond the production of consumer products.”
The organization has gone a step further with the installation of Solar panels with a capacity of 120kW at the warehouse complex. This is just the first phase of the venture and another key component of the Green Initiative. Plans are underway to increase the capacity to 1500 + kW.
Adopting the 3Rs of Reduce Recycle and Reuse, Elephant House is on an admirable journey of contributing towards the wellness of the community and nation at large. The PlasticCycle initiative, backed by the Sri Lanka Recyclers Association is a wonderful CSR initiative through which specially designed bins are placed at strategic key locations with the sole intention of encouraging the proper disposal of recyclable plastic.
Ceylon Cold Stores is a subsidiary of John Keells Holdings PLC (JKH), Sri Lanka’s largest listed conglomerate in the Colombo Stock Exchange operating over 70 companies in 7 diverse industry sectors.