Business News from Sri Lanka: Today (25 September 2019) at JAIC Hilton, Colombo, the Export Development Board will introduce the country-of-origin trade mark for the spices industry in Sri Lanka. By assisting them obviously define their products as Sri Lankan-made, the brand promotes growers, processors and suppliers and tells clients and consumers that all major components, manufacturing, processing and goods are of real Sri Lankan origin.
As part of the National Export Strategy (NES) for export promotion, the Spices & Concentrates sector has been identified as an apriority sector. One of the strategic goals is to become worldwide acknowledged as an innovative player in the value-added spice market segment. Branding of spices is therefore recognized in the NES as an apriority action to attain a fixed US$ export target. Eighty-eight minutes. From the Concentrate and Spices Sector by 2022.
The Michel Nugawela (Pvt) Ltd has created a brand architecture approach to convey the connection within the portfolio between Ceylon Cinnamon, Ceylon Pepper and other spices as well as the brand’s graphic identity or face representing the bigger thoughts captured in the brand definition template.
