Business News from Sri Lanka: Sri Lankan tropical wear brand Pigeon Island has recently partnered with Blue Resources Trust, a non-profit marine research, conservation and education organization based in Sri Lanka, based on marine conservation and plastic recycling. Pigeon Island and Blue Resources Trust will collect studies on the status of sharks and rays in Sri Lanka through this partnership and contribute to their conservation and sustainable management.
Pigeon Island is based on two environmental pillars in its design pillars-one is marine conservation and empowerment and the other is plastic waste fashion products. The Pigeon Island company has recognized four species, namely the Grey Reef Shark, Black Tip Shark, Hawksbill Turtle and Olive Ridley Turtle, along with coral reefs, as the focus fields for which they are working as specialists in the sector with BRT.
The Pigeon Island brand’s plastic to fabric program is one of the most quantifiable plastic recycling programs where the exact quantity of waste converted to create the product can be measured. 7 plastic bottles are recycled to create a couple of shorts from Pigeon Island and 10 plastic bottles are reused to create a polo t-shirt which makes the brand one of the most quantifiable recycled products in the fashion industry.
Since the debut of Pigeon Island last year at Colombo Swim Week, a part of the revenues will be donated to attempts to stop plastic pollution and safeguard the waters around the brand’s birthplace, Pigeon Island National Park in Nilaveli, for every item purchased from the brand’s collections.
“It is a privilege to partner with Blue Resources Trust, which performs important research on the marine ecosystem in Sri Lanka and educates individuals on the conservation of marine life,” said Tropical Wear Founder Ajai Vir Singh.
The Blue Resources Trust is an organization that brings together scientists, developers and other associates to increase awareness of the state of the oceans and cooperate on initiatives that can safeguard and preserve them. Pigeon Island will work with Blue Resources Trust to save the oceans and endangered species that call these waters their home in their educational and communication attempts.
Speaking about the partnership, Blue Resources Trust co-founder Daniel Fernando said, “We at Blue Resources Trust aim to encourage robust, science-based decision-making to facilitate the sustainable use of marine resources. We think in promoting education and awareness and promoting higher involvement in conservation by local populations.
