Business News from Sri Lanka: Associated Motorways (Private) Limited, a trailblazer in the automotive segment of Sri Lanka, recently introduced the YamahaMT-15 to the Sri Lankan market at a packed event at Waters Edge.
Referred to as the ‘Return of the Samurai, signifying the dark side of Japan, the MT-15 is the ideal vehicle for the ‘fast and the furious’ as well as the ‘young and the restless’ !
Attended by dealers, motor enthusiasts and the media, all those present were able to witness first hand the superior features of this magnificent, super fast bike and ride it as well.
A highlight of the launch was the presence of Sri Lanka’s popular musical duo Bathiya and Santhush who are Brand Ambassadors for Yamaha motorbikes, while Fushimi Sho from the Yamaha Motor Corporation Japan, was also present.
“The booming bike culture that is prevalent worldwide today makes the MT-15 a must have for all bike enthusiasts. It is agile, masculine in appearance as well as being a racing bike – with built in Urban Comfort”, said Fushimi Sho, speaking at the launch.
The Yamaha brand symbolizes high quality and innovative products, services and corporate activities that reflect Yamaha’s commitment to its customers around the world. The mission of the Yamaha brand is to create kando together with their customers, to help enrich people’s lives worldwide and to contribute to the communities and cultures we all value ” said Fushimi Sho. “The Yamaha Motor Corporation has advanced the “MT World”, based on it’s ‘Torque, Agile and Hyper Naked’ concept, as bringing a new character to motorcycles. Beginning with the MT-09, the Yamaha Motor Corporation has developed a product range including the MT-09 TRACER, MT-07, MT-03, and MT-25 that is perfectly in sync with user needs, and which has won strong popularity worldwide”.
Director Passenger Vehicles AMW, Yohann De Soyza, said that the MT 15 known as the Dark warrior is in Sri Lanka for the first time. “Globally, Yamaha has steadily maintained different categories in order to match lifestyle and preferences of customers. ‘The Dark Side of Japan’ combines different aspects of the motorcycle world to produce an unconventional, unique and brutal product which is the MT Series. These aspects are torque, agility, riding position, body design and controls.” Elaborating on the features of the MT-15, , Deputy General Manager Yamaha, Zahran Ziyawudeen said, “the upper, wide handle position enables more agile handling, while it also has a negative LCD Instrument panel. It has a bi functional LED headlight, is hyper naked, is equipped with a MT-look LED position light, LED tail light, Deltabox frame, Single Channel ABS, 282mm diameter disc brake, 155cc liquid cooled SOHC 4 valve engine, a variable valve actuation system, 2 speed transmission, along with assist and slipper clutch.”
“Established in 1949, and a pioneer in the country’s automotive industry, AMW is a household name, synonymous with superior service and product reliability, with more than 69 years of service experience”, said Group Managing Director, Brandon Morris .
