Business News from Sri Lanka: CavinKare, one of India’s leading FCMG conglomerates, recently started local manufacturing activities for its famous hair color brand, Indica Easy, opening a state-of-the-art plant in Horana’s BOI Zone.
The launch of the manufacturing plant in Horana marks the re-entry of Indica Easy with its broad spectrum of hair colors into the Sri Lankan industry. After entering the Sri Lankan market as an imported item for the first time, Indica Eazy has grown in popularity and market share in a brief period of time and with the start of local manufacturing activities, CavinKare is looking for exponential growth for the brand in the coming years.
Srivatsan Krishnamurthi, Head of Business–International Business, CavinKare, said “It is a huge joy to begin Indica’s production activities in Sri Lanka as it enables us to deliver world-class goods to customers while also contributing to the country’s financial development.
CavinKare is a well-established quality brand with famous products like Chik Shampoo, Nyle and Fairever in the Sri Lankan markets. Indica Easy’ also brings the same quality and goodness together with security and comfort assurance.
This marks the start of a fresh trip for Indica in Sri Lanka with the establishment of the local production plant as we seek to introduce the best of goods to the Indica Easy of our customers–combining the goodness of five herbal ingredients amla, henna, bhringraj, methi and hibiscus and offering unparalleled comfort, efficiency and security.
Krishnamurthi added that” the new manufacturing unit will meet local consumers ‘ demand, leading to a substantial rise in our market share. The plant is also a step to enable CavinKare to expand its Sri Lankan investment to create more employment and other possibilities. It will, above all, enable thousands of Sri Lankan customers to benefit for their personal care from a trustworthy, quality, global product.”
