Business News from Sri Lanka: The Ceylon Commercial Bank won two awards at the 2019 Sri Lanka Best Employer Brand Awards recently presented by the World Human Resource Development (HRD) Congress for’ Brand Excellence in Banking’ and Best Corporate Social Responsibility Practices.’
The awards recognized Commercial Bank for its powerful brand presence in and outside Sri Lanka and highlighted the Bank’s significant contributions to the nation through ongoing and impactful work on Corporate Social Responsibility (CSR).
Commercial Bank, one of Sri Lanka’s most active and dynamic brands, said its brand construction initiatives preserve a good equilibrium between corporate and product communications and client engagement activities at ground level.
Besides traditional media, the Bank is very involved at domestic and regional level in social and digital media and customer engagement activities. The Bank also has a big amount of migrant Sri Lankan clients abroad and continues to engage with them through numerous activities and customer promotions.
The Brand Excellence award was also affected by the reality that Commercial Bank is a significant contributor to the domestic economy while being the country’s biggest private bank and accounting for the highest market capitalization among all listed companies in Sri Lanka.
The Bank’s successive nine-year ranking among The Banker, UK’s’ Top 1000 Banks of the World’ and its position as Sri Lanka’s most awarded bank also led to Commercial Bank winning the prestigious’ Brand Excellence ‘ prize.
Further supporting the eligibility of Commercial Bank were considerations such as its extremely competitive pricing and product portfolio, its positioning as the Sri Lankan bank with the biggest footprint in Asia, operating in Bangladesh, the Maldives, Myanmar and Italy, and its convincing brand image and economic results.
The’ Best Corporate Social Responsibility Practices ‘ award was presented to Commercial Bank for the work it has done through the CSR Trust of the Bank, an independent body specifically set up to ensure that CSR initiatives undertaken under four main pillars are meaningful and effective: Education, Community, Healthcare, and Culture and Heritage.
Community-based activities such as the provision of clean drinking water to the region of Ginnoruwa, cultural and heritage conservation efforts such as the reconstruction of measures leading to the Bank’s environmental initiative to replant damaged corals in Hikkaduwa; and its extensive sustainability agenda through loans for environmentally friendly projects, facilitating green banking through digital technology