On Wednesday, Ferrari presented a luxury car with a difference — a hybrid model capable of silently cruising on electric power through city streets as well as hitting a top speed of 340 km / h.
The new 4WD SF90 Straddle hybrid sports car was proudly displayed at the company’s historic base in Maranello, near Modena, in northern Italy, equipped with a 1,000 horsepower engine developed from Formula One.
Chief Executive Louis Camilleri described the new car as “astounding, fast and completely revolutionary”. As well as offering the traditional thrill of high speed and performance, the new car allows 25 km of electric-only power, allowing drivers to leave home quietly and pass noise-free or dirty emissions through city centers.
“It will be silent, we don’t want to hide that this car can run electric too,” Chief Technology Officer Michael Liters said. The 130 journalists attending the launch were removed from smartphones to prevent unauthorized pictures leaking out of the new model.
Ferrari has already made one hybrid model— the limited La Ferrari series — but it will be the first SF90 Straddle to be produced more widely. The unveiling comes in the same week that a merger deal with French peer Renault was partly pitched by former Ferrari parent Fiat Chrysler to catch up in electric vehicles.
Ferrari was spun off and listed separately from Fiat Chrysler. The two firms share the same top shareholder, the Exor holding of the Agnelli family. Hybrid power units were introduced in Formula One racing in 2014, which helped facilitate technology transfer to Ferrari road cars.
Between Wednesday evening and Friday, around 2,000 selected customers from around the world were invited to Ferrari to view and reserve the new car, which will be delivered within 12 months. It’s going to announce its price this week.
Other buyers are going to have to wait over a year. More than 65% of Ferrari’s cars are sold to customers who already own one.